The Four Website Mistakes Every Small Business Needs to Avoid
When you’re running a small business, you have a million and one things to do, and it can be very easy to overlook the important stuff… like your website. Even if you do not specifically trade online, your website is a critical touchpoint with your customers.
If you are serious about acquiring new customers, enhancing your credibility, and maintaining close relationships with your existing customer base, it is imperative that you have a solid, reliable, and convincing website in place.
Here’s our lowdown on the most common problems associated with small business websites.
1. Not mobile responsive
In 2017, it is absolutely critical that you have a responsive, mobile-friendly website in place. In addition to being a basic requirement for ensuring your site is search engine friendly, it is also imperative for ensuring that you give your customers what they are looking for. According to data released recently by comScore, more people now use the Internet via their mobile devices than those who connect via a desktop. If your site isn’t mobile-friendly, you are turning off a big segment of your customers.
2. Bad design
Many small business owners are turned off by the cost of website development and attempt to take shortcuts via free templates or hosted solutions. The use of these options results in poorly designed sites that turn visitors off. Although creating a great site may incur an up-front expense, the outlay will pay off in the long run.
3. Lack of fresh content
Free content is the key to keeping your audience engaged. However, continually adding new content can be very challenging. Consider outsourcing your content writing to copywriters so that you can focus on running your business. If that’s not an option, set aside time in your schedule to ensure you publish the content your audience is looking for. It’s essential to your future success.
4. Poor search engine optimization
Business marketing is expensive. If you can climb to the top ranks of the search engine results, you’ll have a great source of free traffic that you can potentially convert into sales. Perform an SEO audit to identify areas for improvement and bring in the services of a professional if necessary.